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Case study
2026
Halcyon Audio
A quiet, sculptural identity and launch site for a Danish maker of hand-finished speakers.
Client
Halcyon Audio, Copenhagen
Role
Brand, web design, Framer build
Duration
14 weeks
Outcome
+38% preorders in launch month
The brief
Halcyon builds speakers by hand in a small workshop outside Copenhagen. They had a product people loved in person and a brand that looked like every other audio company online. The goal was a launch that felt as considered as the hardware.
The approach
We started from the material: brushed aluminium, curved forms and a lot of silence. The wordmark is drawn from a single continuous line, the palette is close to monochrome and every product photo is lit like a still life.
The site is built in Framer with a modular CMS for products, so the team can launch a new finish without asking a developer.
The result
The first production run sold out in five weeks. Preorders rose 38% against the previous launch, and the brand system now covers packaging, retail and trade shows.
(The result)
+38% preorders in launch month
Client
Halcyon Audio, Copenhagen
(Next project)
Noctis
Product Design · Mobile App
