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Case study
2024
Prism Labs
An identity built on refraction for a photonics lab turning research into products.
Client
Prism Labs, Zurich
Role
Identity, motion system
Duration
10 weeks
Outcome
Series A deck and site in 30 days
The brief
Prism Labs came out of a university optics group with brilliant science and no visual language. They needed a brand ready for investors, hiring and their first product page.
The approach
The logo is a single beam split into three, and it moves: the motion system bends and separates light across every slide, page and video. Type is technical but warm, with generous spacing.
The result
The identity, pitch deck and website shipped in thirty days, in time for a Series A round that closed the same quarter.
(The result)
Series A deck and site in 30 days
Client
Prism Labs, Zurich
(Next project)
Aperture Journal
Editorial · Web Design
